Copyright 2015 | Karen Pereira | All Rights Reserved.
Provide direction to businesses such as Citi and non-profit start-up on website development, including strategy, design, site architecture, style guide creation, content development and use of Content Management Systems (CMS). Offer insights into website best practices that can be leveraged and aligned with their business priorities. Identify opportunities to improve user experience in areas of design and content strategy to meet organizations’ strategic objectives of acquiring sponsors and clients.
KAREN PEREIRA CONSULTANTING, New York, NY (2011 - Present)
Digital Marketing Consultant
WYNDHAM HOTEL GROUP, Parsippany, NJ (2010 - 2011)
Manager: GLOBAL E-COMMERCE
Key member of creative development team tasked with identifying elements that provided distinctive online brand identity for 11 brands under Wyndham umbrella. Defined user experience enhancements that delivered against E-Commerce strategy to acquire and convert site visitors. Improved customer experience/competitive advantage through close collaboration with individual Brands, PMO, IT and Product Management teams. Transformed Wyndham Hotel Group websites to advanced hubs for E-Commerce. Cross-functional team effort resulted in enhancement of value proposition for site visitors and franchisees.
MASTERCARD WORLDWIDE, Purchase, NY (1998 – 2009)
Director/Marketing Leader: Global Digital Marketing
Continuously promoted to position of Director/Marketing Leader to spearhead development of online marketing programs that focused on creating compelling digital experiences to promote brand awareness and usage of MasterCard products and services. Supported B2C and B2B strategic initiatives. Strengthened corporate integrity among merchant populations and fostered customer acquisition and retention opportunities. Specialized in optimizing assets to drive commerce digitally by referring site visitors to merchant partner sites to make purchases, and bank sites to acquire MasterCard cards. Administered budgets of up to $3M.
TRAVELERS (Fomerly USG&G), Purchase, NY (1992 -1997)
Supervisor: Liability Claims Department
Managed team of ten employees in creating and processing Liability, Auto, Property and Workers’ Compensation claims. Implemented programs to streamline tasks, improve accuracy, and expedite claim coding and data entry.