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Competencies

Business Acumen:  Keen sense of factors affecting marketing landscape and business growth/results.  Develop strategic digital marketing solutions that support stakeholders’ business requirements.  (See this competency in action--review Merchant Offer Platform & Management Tool Case Study, Brand, Usage & Acquisition Program Case Study, and Content Strategy Case Study)

 

Customer Centric: Able to synthesize customer needs and develop strategic solutions that meet those needs.  (See this competency in action--review comScore Site Satisfaction Survey Case Study and Content Strategy Case Study)

 

Creativity:  Manage the creative development process of websites/content areas/promotions that bring the brand to life for customers and encourage visual connectedness, engagement and affinity. Convey critical tenets to digital agencies as part of the creative briefing and execution process.  (See this competency in action--review Merchant Offer Platform & Management Tool Case Study, Brand, Usage & Acquisition Program Case Study, and Content Strategy Case Study)

 

Analytical: Seasoned at assessing and astutely evaluating the competitive landscape and making insightful recommendations relevant to industry best practices.  Skilled at creating focused and succinct comprehensive reports.  (See this competency in action--review Competitive Intelligence Case Study and comScore Site Satisfaction Survey Case Study)

 

Critical Thinking:  Able to see the big picture and able to outline critical tactics required to achieve big picture.  Weigh alternate sides of challenges, providing a POV developed with logic and sound reasoning.  (See this competency in action--review Brand, Usage & Acquisition Program Case Study and Competitive Intelligence Case Study)

 

Leadership:  Able to effectively influence and guide cross-functional teams to achieve strategic goals.  Drive results and maintain strategic focus by sharing vision and actionable insights.  (See this competency in action--review comScore Site Satisfaction Survey Case Study and Merchant Offer Platform & Management Tool Case Study)

 

Collaborative: Experienced and successful in working together with others to reach goals.  Skilled at removing barriers and creating buy-in to execute website transformation as well as database deployment systems.  (See this competency in action--review Merchant Offer Platform & Management Tool Case Study and Brand, Usage & Acquisition Program Case Study)

 

Technical:  Comfortable and competent in leveraging the latest technology to enhance consumer experience/engagement while conveying product attributes and meeting strategic objectives.  Adept at selecting and managing technological platforms that save time and money in the execution of marketing programs.  (See this competency in action--review Brand, Usage & Acquisition Program Case Study, and Merchant Offer Platform & Management Tool Case Study)

 

Project Management:  Disciplined in executing specifics of all phases of Project Life Cycle ensuring project deliverables are on time, within budget and meet strategic objectives.  Develop trust and strong lines of communications with project stakeholders.  (See this competency in action--review Merchant Offer Platform & Management Tool Case Study and comScore Site Satisfaction Survey Case Study)  

 

Results Focus:  Achieve superior results and quickly overcome obstacles and challenges to obtain those results.  Consistently demonstrate perseverance, flexibility and adaptability when necessary to deliver results. Test/learn/leverage--incorporating successes in new content/projects.  (See this competency in action--review comScore Site Satisfaction Survey Case Study and Brand, Usage & Acquisition Program Case Study)

 

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