Copyright 2014 | Karen Pereira | All Rights Reserved.
Wyndham Case Study
In overhauling their websites, Wyndham was faced with determining the right mix of enhancements needed to improve conversion in the online channel. Point of Interest (POI) content is a great differentiator within the hospitality industry. Competitive Intelligence was necessary to help inform and shape Wyndham’s decision.
Conducted analysis of competitor websites as critical component of determining if we were 1, meeting consumer needs and 2, moving in the right direction with new functionality for Wyndham sites.
Analyzed features and functions of competitors’ sites. Compared to Wyndham’s “current” state.
Evaluated the effectiveness of each feature through the eyes of the consumer.
Developed comparison grid, which included benefits of each attribute, assessment of the effort to execute, and provided a recommendation.
Created full presentation with Executive Summary, which included recommendations Wyndham should take based on the analysis and provided a roadmap for next steps.
Presented findings to executive level management. Included POV based on Wyndham’s capabilities and appetite for incorporating new functionality from third party vendors.
Internal databases scrubbed so that POI content was dynamic and relevant to consumer needs, thereby providing an improved user experience.
Properties were mandated to provide accurate POI content in appropriate database fields, subsequently ensuring content appears accurately on websites.
More Case Studies: